From coaching cheerleading to directing SEO strategy — each step taught me something essential about motivation, measurement, and making an impact.
Miles Partnership · Arvada, Colorado
Leading SEO strategy and insights for destination marketing organizations across the country, combining technical expertise with a deep understanding of traveler intent and search behavior.
Miles Partnership
Expanded my role to manage SEO relationships across multiple destination clients while developing scalable processes and team capabilities.
Miles Partnership
Joined Miles Partnership to focus on the emerging opportunity of SEO in destination marketing — bringing my SEM background into the organic search space.
Denver, Colorado Area
Ran my own consulting practice, helping small businesses and organizations with digital marketing strategy, website development, and search marketing.
Benjamin Media Group
Got my start in search marketing, learning the fundamentals of paid search and developing an analytical approach to digital advertising.
Colorado
Before diving into digital marketing, I coached competitive cheerleading — an experience that taught me more about leadership, motivation, and performance optimization than any business book could.
From tracking cheerleading scores to analyzing search rankings, I've always believed that what gets measured gets improved. Data tells the story — you just have to know how to listen.
Whether explaining a back tuck to a nervous athlete or SEO strategy to a board of directors, the skill is the same: taking complex concepts and making them accessible and actionable.
In cheerleading, you never stop drilling the basics. In SEO, you never stop testing and learning. The commitment to getting a little better every day has been the constant across my career.
Whether you need SEO strategy, search insights, or a speaker for your next event, I'd love to connect.