My expertise spans marketing analytics, visitor research, and strategic consulting — all focused on helping destinations thrive.
I help destinations understand what's working in their marketing and why. This goes beyond basic reporting to uncover the insights that drive real optimization.
My approach combines technical analytics skills with strategic thinking — ensuring that data doesn't just get measured, but gets used to make better decisions.
Understanding travelers is at the heart of effective destination marketing. I design and execute research programs that reveal why visitors choose certain destinations and what they're looking for.
From survey design to focus groups to behavioral data analysis, I use multiple methodologies to build a complete picture of visitor motivations and preferences.
Data is only valuable if it informs strategy. I work with destination leaders to translate insights into actionable plans that move the needle on organizational goals.
This includes everything from marketing strategy development to stakeholder presentations to board-level reporting that demonstrates ROI and builds support for tourism investment.
I work across a range of analytics platforms and technologies to deliver comprehensive insights.
Whether you're looking for analytics support, research insights, or strategic guidance, let's talk about how I can help.