An unconventional path to digital strategy

My path to SEO and digital strategy wasn't linear—and I think that's exactly why it works.

I studied Environmental Design at CU Boulder, where I learned to think in systems: how spaces shape behavior, how elements connect, how the whole becomes more than the sum of its parts. That foundation influences everything I do today—I see search not as a series of tactics, but as an ecosystem with its own dynamics.

Before joining Miles Partnership, I spent years as a head cheerleading coach. It taught me leadership, communication under pressure, and how to help people achieve more than they thought possible. I also ran my own consulting business helping clients optimize their online presence, and managed SEM campaigns at Benjamin Media Group.

Now, as Director of Strategy & Insights, SEO at Miles Partnership, I bring all of these experiences together. I develop SEO strategies for destination and hospitality clients, contribute to business development, manage programs, and provide account teams with both strategic recommendations and monthly reporting.

I'm always looking for new opportunities to drive organic search traffic and engagement—and to find the unexpected connections that make the difference.