Experience

An unconventional path to SEO leadership

From coaching cheerleading to directing SEO strategy—each step taught me something essential about motivation, measurement, and making an impact.

Current 2021 - Present

Director of Strategy & Insights, SEO

Miles Partnership · Arvada, Colorado

Leading SEO strategy and insights for destination marketing organizations across the country, combining technical expertise with a deep understanding of traveler intent and search behavior.

  • Direct SEO strategy for 50+ DMO clients across the portfolio
  • Develop data-driven insights that connect search behavior to marketing outcomes
  • Lead technical SEO audits and content strategy recommendations
  • Bridge the gap between search data and destination storytelling
  • Present SEO insights and strategy to boards and stakeholders
2018 - 2021

SEO Manager

Miles Partnership

Expanded my role to manage SEO relationships across multiple destination clients while developing scalable processes and team capabilities.

  • Managed SEO programs for growing portfolio of DMO clients
  • Built reporting frameworks to demonstrate SEO impact on travel intent
  • Trained team members on SEO best practices and tools
  • Developed keyword research methodologies specific to destination marketing
2015 - 2018

SEO Strategist

Miles Partnership

Joined Miles Partnership to focus on the emerging opportunity of SEO in destination marketing—bringing my SEM background into the organic search space.

  • Executed SEO audits and optimization strategies for DMO websites
  • Learned the nuances of travel industry search behavior
  • Collaborated with content teams to optimize destination storytelling
  • Built foundational SEO knowledge across the agency
2012 - 2015

Independent Consultant

Denver, Colorado Area

Ran my own consulting practice, helping small businesses and organizations with digital marketing strategy, website development, and search marketing.

  • Built websites and digital presence for local businesses
  • Managed SEM and digital advertising campaigns
  • Learned the ins and outs of running a business
  • Developed client relationship and project management skills
2010 - 2012

SEM Specialist

Benjamin Media Group

Got my start in search marketing, learning the fundamentals of paid search and developing an analytical approach to digital advertising.

  • Managed paid search campaigns across Google and Bing
  • Developed skills in keyword research and bid optimization
  • Learned to connect search data to business outcomes
  • Built foundation of analytical thinking that shapes my work today
2007 - 2010

Cheerleading Coach

Colorado

Before diving into digital marketing, I coached competitive cheerleading—an experience that taught me more about leadership, motivation, and performance optimization than any business book could.

  • Coached competitive cheerleading teams to state and regional competitions
  • Learned to motivate diverse teams toward shared goals
  • Developed skills in breaking down complex skills into learnable steps
  • Understood the importance of practice, measurement, and continuous improvement

The Common Thread

Measurement Matters

From tracking cheerleading scores to analyzing search rankings, I've always believed that what gets measured gets improved. Data tells the story—you just have to know how to listen.

Teaching & Translating

Whether explaining a back tuck to a nervous athlete or SEO strategy to a board of directors, the skill is the same: taking complex concepts and making them accessible and actionable.

Continuous Improvement

In cheerleading, you never stop drilling the basics. In SEO, you never stop testing and learning. The commitment to getting a little better every day has been the constant across my career.

Interested in working together?

Whether you need SEO strategy, search insights, or a speaker for your next event, I'd love to connect.

Get in Touch View Expertise